I-Candy giant Ferrero ikhuphe ingxelo yenkqubela phambili ye-cocoa yonyaka yakutshanje, ibanga ukuba inkampani yenze inkqubela phambili enkulu "ekuthengeni uxanduva lwe-cocoa".

Inkampani yathi yayoikokoUmqulu usekwe kwiintsika ezine eziphambili: impilo ezinzileyo, amalungelo oluntu kunye nezenzo zentlalo, ukhuseleko lokusingqongileyo, kunye nokungafihlisi kwababoneleli.
Eyona mpumelelo iphambili kaFerrero kunyaka wezolimo ka-2021-22 yaba kukubonelela ngefama yomntu omnye kunye nesikhokelo sokucwangciswa kweshishini kumafama amalunga nama-64000, kunye nokubonelela ngenkxaso kwisicwangciso sophuhliso lwefama yexesha elide kumafama angama-40000.
Ingxelo ikwaveza inqanaba eliphezulu elizinzileyo lokulandeleka ukusuka efama ukuya kwindawo yokuthenga.I-Ferrero polygon izotywe phezu kwemephu yamafama ali-182000 kunye novavanyo lomngcipheko wokutshatyalaliswa kwamahlathi kwiihektare ezingama-470000 zomhlaba wokulima zaqhutywa ukuqinisekisa ukuba i-cocoa ayiphumi kwiindawo ezikhuselweyo.
UMarco Gon ç a Ives, iGosa eliyiNtloko lokuThenga kunye neHazelnut yaseFerrero, uthe, "Injongo yethu kukuba sibe ngumbutho wentlalontle yoluntu kwishishini lekoko, siqinisekisa ukuba imveliso idala ixabiso kuye wonke umntu.Siyazingca kakhulu ngeziphumo ezifunyenweyo ukuza kuthi ga ngoku kwaye siza kuqhubeka nokuthethelela ezona ndlela zilungileyo zokuthengwa kwempahla ngenkathalo.”

umthengisi
Ukongeza kwingxelo yenkqubela phambili, uFerrero uphinde wachaza uluhlu lonyaka lwamaqela abalimi be-cocoa kunye nababoneleli njengenxalenye yokuzibophelela kwakhe ekukhanyeni kwikhonkco lokubonelela nge-cocoa.Inkampani ichaze ukuba injongo yayo kukuthenga yonke ikoko kumaqela amafama akhethekileyo ngokusebenzisa ikhonkco lobonelelo olulandelekayo ngokupheleleyo kwinqanaba lefama.Ngexesha lesivuno se-21/22, malunga ne-70% ye-cocoa ethengiweyo ye-Ferrero yayisuka kwiimbotyi ze-cocoa ezilungiswe yinkampani ngokwayo.Izityalo kunye nokusetyenziswa kwazo kwiimveliso ezifana Nutella.
Iimbotyi ezithengwe nguFerrero ziyalandeleka ngokwasemzimbeni, zikwabizwa ngokuba “zibekwe zodwa,” okuthetha ukuba inkampani inokulandelela ezi mbotyi ukusuka kwifama ukuya kumzi-mveliso.UFerrero ukwathe uzakuqhubeka nokugcina ubudlelwane bexesha elide namaqela amafama ngokusebenzisa ababoneleli bakhe ngqo.
Malunga ne-85% yekoko iyonke kaFerrero iphuma kumaqela amafama awodwa axhaswa yiCocoa Charter.Phakathi kwala maqela, ama-80% asebenze kwikhonkco lonikezelo lweFerrero iminyaka emithathu nangaphezulu, kwaye i-15% isebenze kwikhonkco lokubonelela ngeFerrero iminyaka emithandathu nangaphezulu.
Le nkampani ithi njengenxalenye yoMqulu weCocoa, iyaqhubeka nokwandisa iinzame zayo kuphuhliso oluzinzileyo lwekoko, “ejoliswe ekuphuculeni indlela yokuphila yamafama noluntu, ukukhusela amalungelo abantwana nokukhusela okusingqongileyo.”