KitKat, enye yeNestléIibrand zeconfectionery ezidumileyo nezintsha, ngoku ziya kuhlala zizinzileyo emva kokuba inkampani ibhengeze ukuba i-snack bar iya kwenziwa nge 100% itshokolethi ethathwe kwiNkqubo ye-lncome Accelerator (IAP)

Idume ngebinzana layo lentengiso, 'Yiba nekhefu - yiba neKitKat', entshainyathelo elizinzileyo elinceda ukuvala umsantsa womvuzo wokuphila weentsapho ezifama ikoko kunye nokunciphisa umngcipheko wokuqeshwa kwabantwana kwikhonkco lokubonelela, liya kuchongwa ngokwahluka kwesiqubulo esithi: 'Breaks for Good'.

Ukuqaliswa kweYurophu kwenkqubo kwenzeka ngoUNestlé's Hamburg umzi-mveliso apho uninzi lweebhari ze icon ziveliswa ngoku.I-IAP yasekwa kwiNgoJanuwari 2022 ukwazisa malunga nokuzinza kweikokoubunzima obuvela kwiimbotyi ezilinywa ziintsapho zamafama ezibandakanyeka kwinkqubo.

Kwangaxeshanye, izama ukuqhubela phambili iindlela ezingcono zolimo nokukhuthazaukulingana ngokwesini, ukuxhobisa abasetyhini njengee-arhente zotshintsho olulungileyo.Le nkqubo ikhuthaza iintsapho ezilima kwekoko ezibhalisa abantwana bazo esikolweni, ziphumeze iindlela ezilungileyo zolimo, zibandakanyeke kwimisebenzi yokulinywa kwamahlathi, zize ziguqule imivuzo yazo.

Imigangatho yokulandeleka

UNestlé uthe i-cocoa mass ye-income-accelerator program ihambelana neyona migangatho iphezulu yokulandeleka, iqinisekisa ukuba "i-identity exutyiweyo iyagcinwa" iyalandeleka, nto leyo eyenza ukuba i-cocoa ilandelelwe kwaye igcinwe ngokwahlukeneyo.

Inkampani ikwaceba ukusebenzisa ibhotolo yekoko ekwahluliweyo, esinye isithako kwiibhari zetshokolethi, kuzo zonke iiKitKats zayo zaseYurophu ukusuka phakathi kulo nyaka, ngezicwangciso zokwandisa ukuya kweminye imimandla kwiminyaka ezayo.

“I-KitKat ithe gqolo ukwamkela ukuvela kwezinto ezintsha, ezigxile kumfanekiso wayo othi 'Yiba nekhefu, ube neKitKat'.Namhlanje, olu tshintsho lwenziwe lwaphila ngenyathelo le-'Breaks for Good' elibeka amafama ekoko kwindawo yokuqala kwimveliso yethu ngenkqubo yethu yokukhawulezisa ingeniso,” utshilo uCorinne Gabler, iNtloko yeConfectionery kunye nelce Cream kwaNestlé."Asinakucinga ngophawu olungcono kuneKitKat ukumela iinzame zethu zokudala ifuthe elibonakalayo kuluntu lwekoko."

Inkqubo yokukhawulezisa ingeniso kaNestlé ukuza kuthi ga ngoku iye yaxhasa iintsapho ezingaphezu kwe-10,000 eCôte d'lvoire kwaye iyanda ukuya eGhana ngasekupheleni kwalo nyaka ukuze iquke iintsapho ezingama-30,000 zizonke.Ngo-2030, inkqubo ijolise ekufikeleleni kwiintsapho eziqikelelwa kwi-160,000 zabalimi be-cocoa kwisixokelelwano sobonelelo lwecocoa yehlabathi ye-Nestlé ukudala impembelelo kwisikali.

Umvuzo womlimi

Eli phulo liye lasungulwa ngokuchasene nenkxalabo ekhulayo yokuba amafama kumazwe amabini aseNtshona Afrika, phakathi kwawo athatha ngaphezu kwe-70% yeembotyi ze-cocoa zehlabathi, abone ingeniso, ngokutsho kophando lwe-Oxfam, yehla nge-16% kwiminyaka emithathu edlulileyo. ngenxa yokuguquguquka kwemarike yehlabathi, oku kwenzeka nangona iipremiyamu ezikhoyo zihlawulwa amafama kwizikim zoqinisekiso eziqhutywa yiFairtrade kunye neRainforest Alliance – kunye neLiving Income Differential (LID) yentlawulo ye-$400 ngetoni nganye yemetric (MT) kuzo zonke iintengiso zekoko eCote d'lvoire. kunye neGhana.

UDarrell High, uManejala weCocoa kwiGlobal, uNestlé, uthe inkampani ibale ukuba usapho oluqhelekileyo olulima ikokhokho eNtshona Afrika lufuna malunga ne-6,300 yeedola ngonyaka ukuze luphile. umsantsa omalunga namawaka amathathu anesiqingatha ukuze ufumane umvuzo wokuphila.”

Uthe i-IAP yakhela kwiSicwangciso seCocoa sikaNestlé, inkqubo yozinzo yenkampani yangaphakathi, esele ineminyaka eli-15 iqhuba ukwenza isixokelelwano sobonelelo esilandeleka ngokupheleleyo.Wachaza kwiConfectioneryNews ukuba ineentsika ezintathu zesenzo.“Okokuqala, ukulima ngcono – kunye nokuphucula iindlela zokulima ukuphucula isivuno nokuphucula ingeniso.Ikwaphucula iziqinisekiso zokusingqongileyo kwifama.

“Intsika yesiBini imalunga nokuphucula ubomi babasetyhini nabantwana, kwaye phantsi kwentsika yesithathu, imalunga nokuguqula ikhonkco lonikezelo lwecocoa ukusuka kuleyo ithengwe njengempahla yorhwebo ukuya kuleyo yakhelwe kubudlelwane bexesha elide, kanye emva. kumafama, ukudala ubudlelwane bexesha elide kunye nonikezelo lwekoko elubala – ngoko ke ikwayinguqu kubonelelo lwethu lwekoko.”

Ukuba onke amanyathelo azalisekile,ikokoiintsapho zamafama ziya kufumana i-€100 eyongezelelweyo.Iintsapho zamafama ekoko zifumana ukuya kuthi ga kwi-£500 ngonyaka kwiminyaka emibini yokuqala emva koko i-euro ezingama-250 ngonyaka.Iingxelo ezivela kubaboneleli bakwaNestlé zibonisa ukuba ukusukela ngoJanuwari2022, iintsapho zamafama ekoko ezithatha inxaxheba kule nkqubo ziye zafumana inkuthazo eqikelelwa kwi-2 yezigidi zee-euro.

U-Nestlé uthe usebenzisane namaqabane abohlukeneyo kunye nabanikezeli bempahla ukuguqula imveliso yecocoa yehlabathi kunye nokufezekisa ukulandeleka okupheleleyo kunye nokwahlulwa ngokwasemzimbeni kwecocoa elungiselelwe inkqubo yayo yokukhawulezisa ingeniso.Oku kuya kuvumela inkampani ukuba ilandelele lonke uhambo lweembotyi zekoko ukusuka kwimvelaphi ukuya kumzi-mveliso ngelixa izigcina zahluliwe ngokwasemzimbeni kweminye imithombo yecocoa.

Umsbenzi wabantwana
Inkampani ithenga kumazwe angaphandle malunga neetoni ezingama-350,000 zekoko ngonyaka, apho ngaphezulu kwe-80% yazo ivela kwiSicwangciso seNestlé Cocoa ngo-2023.Iimbotyi zeNestlé zifika eHamburg zikwisikhongozelo sazo, zilandelwa ngebhakhowudi ukuze imibutho efana neRainforest Alliance iqinisekise ukuba ivela kule nkqubo kuphela.

UAlexander von Maillot, iCEO yakwaNestlé eJamani, uthe: “Indlela yokukhawulezisa ingeniso imalunga nokubabonelela ngenkxaso kunye nenkuthazo yokubanceda [amafama ekoko] benze utshintsho olungundoqo ngokwenene kulawulo lwekhaya nefama.”

Uthe enye yezinto eziphambili ze-IAP kukuphelisa ukusetyenziswa kwabantwana kwishishini lenkampani: “Kuya entliziyweni ukuba ngale nkqubo sithatha ngakumbi imingcipheko yokuqeshwa kwabantwana kuba asikwenzi. ndifuna nawuphi na umntwana osebenzayo… Yinkqubo esengqiqweni ngakumbi kunaleyo sasinayo ngaphambili, eyenza ngokwenene iintsapho zibe nomvuzo ongcono ukuze abantwana bakwazi ukuya esikolweni.”

U-von Maillot uthe i-IAP inikezela ngenkuthazo yezemali kumafama ukuphucula iindlela zolimo efama, ukuthena ngcono umzekelo, okanye ukulima eminye imithi yeziqhamo, kunye nokuphucula iziqinisekiso zokusingqongileyo kumhlaba.Kukho inkxaso yemali yokuthumela abantwana esikolweni, endaweni yokuba basebenze efama, kunye nezinto ezikhuthaza ezinye iindlela zokufumana ingeniso.

Bafuna okona kulungileyo kubantwana babo, kodwa siyazi ukuba bayasokola xa bejongene nemiba efana nokutshintsha kwemozulu, isifo sekoko, kunye noqoqosho lwehlabathi.

UHigh uthe le nkampani ifuna bonke abantwana abaphakathi kwesithandathu neshumi elinesithandathu babhalise kwaye baye esikolweni.

“Ke, into esiyenzayo zizinto ezifana nokubonelela abantwana ngezixhobo zesikolo, izatifikethi zokuzalwa kwaye besisakha izikolo – sakhe izikolo ezingama-68 kule minyaka ilishumi elinesihlanu idlulileyo eCote d’lvoire.”

“Omnye umba obalulekileyo we-lAP kukubaluleka kwabasetyhini.Eyona nto siyenzayo kukunceda abasetyhini kuqala ngokuncedisa ekusekeni imibutho yokonga nokuboleka imali kwiilali (VSLAs), emva koko songeze uqeqesho lwesini kuloo nto yekhaya.Sikwasebenzisa imali ephathwayo ukunceda ukuphucula uqoqosho kwaye singathembeli kakhulu kwiintlawulo zemali.

“Ngenxa yokuba iintlawulo zemali ezinkozo ziyaphicothwa kwaye ziyalandeleka, kukwathetha ukuba siyazi ukuba sinokuqiniseka ukuba imali esiyihlawulayo isuka kubo iye ngqo kwiintsapho zamafama ekoko kwaye besifuna ngokwenene ukuqiniseka. ukuba abafazi ngokwenene isitshixo kule.Ke, siqinisekisa ukuba isiqingatha senkuthazo sihlawulwa kwabasetyhini kunye nesiqingatha kumfama. "

Uphakamileyo wathi kunye nesiqinisekiso seRainforest Alliance, inkqubo iphinda ihlolwe yi-KIT Royal Tropical Institute ezimeleyo.

Umanyano lwamahlathi emvula

UThierry Touchais, uManejala weeAkhawunti zeQhinga lombutho weRainforest Alliance, uthe: “Kuyakhuthaza ukufumana inkampani yolu hlobo isebenzisa imodeli 'exutyiweyo yesazisi esigciniweyo' apho icocoa inokulandwa ngayo emva kumafama aqinisekisiweyo eRainforest Alliance asebenza kwi-accelerator yengeniso yeNestlé.Le ndlela ibonisa ukubakho kotshintsho olulungileyo kwishishini. "

Wachaza ukuba indima ye-Rainforest Alliance iphindwe kabini.“Yeyorhwebo kunye nenkqubo yolungiselelo, kwaye xa kusenziwa inkqubo sinesikhundla esikhethekileyo sokuxhasa iNestlé kule projekthi, enento yokwenza neenyawo zethu nokuqinisekisa ukuba sinamaqabane akhoyo ukuze enze umsebenzi ekufuneka wenziwe.”

U-von Maillot uphinde wachaza isizathu sokuba umzi-mveliso ose-Hamburg ukhethwe njengendawo yokuphehlelelwa kwe-IAP zosasazo.“Kungenxa yokuba ibingumsebenzi ophambili weNestlé kule minyaka ingama-50 idlulileyo, ivelisa iibar zeKitKat ezingaphezu kwezigidi ezi-4 ngosuku kwaye ithunyelwa kumazwe angama-26.”

IiKitKats zisaveliswa kumzi-mveliso waseYork e-UK, apho ibha yetshokholethi yaqanjwa ngo-1935 kunye nefektri yaseSofia.

Iimbotyi ze-IAP zahluliwe kwaye zagcinwa kwindawo yokugcina impahla yaseCargill eHamburg.

UCargill lelinye lamaqabane aphambili azibophelele ekuxhaseni usukelo lwexesha elide lweNestlé kunye nenkqubela phambili yakhe ekuziseni i-IAP kwiintlobo zetshokolethi zayo.Igcina ikoko kwindawo yokugcina impahla kwizibuko laseHamburg.

Cargill

UMichiel van der Bom, uMlawuli weMveliso yeCocoa kunye neChocolate yaseYurophu eNtshona Afrika, uCargill, uthe: “Njengeqabane kuhambo lozinzo lweNestle, siphumeza izisombululo zokufumana izithako ezizinzileyo zeNestlé ngeendlela zokunceda ukubuyisela okusingqongileyo, ukuxhasa iintsapho, kunye nokuqinisekisa ukuba i-Nestlé iyazigcina. ukwandisa ingeniso.Ngentsebenziswano yethu, sakha uthungelwano lonikezelo olunamandla, olukwaziyo ukomelela kunye.

Wathi kunye nokufunwa kwekoko egameni likaNestlé, uCargill ukwanoxanduva lokuphumeza inkuthazo eyohlukeneyo ezinzileyo kwi-lAP kwaye, kunye neRainforest Alliance kunye neqela lozinzo leNestle, bahlala bebeka iliso kwikhonkco lekoko ukuze kucace ngokupheleleyo.

“Kubalulekile ukuba sibe nobudlelwane obuluqilima bokusebenza nokufunda noNestlé ukuze sifunde nendlela yokuphumeza iinkqubo bhetele,” watsho.

Uphinde waqinisekisa ukuba ngokwamkelwa kweendlela ezingcono zezolimo ezifana nokuthena, uCargill uqaphela ukwanda kwemveliso evela kwamanye amafama e-cocoa.

I-KitKat 'Breaks for Good' iya kufumaneka kwiishelufa zevenkile ukusuka kule nyanga kumazwe angama-27 aseYurophu kwaye ukususela ngoMeyi 2024 e-UK.Ukongeza, i-KitKat elinganiselweyo, ene-70% yetshokholethi emnyama ekwayenziwe nge-cocoa efunyenwe kwi-accelerator yengeniso, iye yaziswa kwimarike yase-UK njengomqhubi wenqwelomoya.